You’ve designed your website and you’re getting visitors, but you aren’t getting as many sales as you anticipated. You’ve followed all the best practices and added all the bells and whistles but you’re still having a hard time converting visitors into buyers.
Truth of the matter is, between adding all the bells and whistles and executing the industry’s best web design practices, it’s not uncommon for us to forget to add the basic elements that help our websites thrive.
Here’s a list of the top 4 things you can quickly add to your website to make sales easier.
1. Contact Information
Your goal is to get visitors to your website and get them to convert faster.
In order to accomplish this goal, visitors need a clear way to contact you. Having a phone number that visitors can either call or text helps them put a voice behind the brand and increases the chances of them converting faster.
It is best to place your business phone number in the footer and/or header of your website or any area that users can quickly find it.
“51% of people think “thorough contact information” is the most important element missing from many company websites. – KoMArketing”
Adding a contact form or short versions of your contact form throughout your site can be helpful too. This will attract users who prefer to talk via email and give them an opportunity to speak with you. A contact form is also a great tool to gather leads and set up strategies that engage specific users across multiple platforms.
2. Proper Branding
Though branding may seem like an easy thing to do, it’s best to work with professionals to make sure your brand is consistent across platforms.
Important things like social media content that aligns with your brand identity, responsive logos that can be used on multiple platforms, and consistent branding throughout your website are all things that help build consumer trust.
Responsive Logos
Source: @mylogoinspiration
By showing visitors that your brand is consistent across various platforms you are delivering a consistent user experience that allows consumers to relax and trust doing business with you.
Clear and consistent branding helps you stand out against your competitors, and it ultimately helps you build a solid brand identity.
3. Call to Actions
Don’t be afraid to ask for the sale!
Avoid waiting until the end of your page’s content to place your first call to action button. Choosing to do this can be really risky and it will only be beneficial IF the user reads all of the content that comes before the button.
The idea is to lead your visitors through your site or sales process with purpose-driven call to actions. This means knowing what the goal is for your content and being strategic about using a “Learn More” button versus a “Call Now” button.
Depending on your content and the goal of your content, you can create different types of call to actions and use them to accomplish different goals.
An example of this would be having a goal to get more emails from potential buyers. Placing the CTA’s that generate leads (Learn More, Sign Up, Contact Us, etc.) throughout your content and saving social sharing CTA’s and downloads for the end of your content leads users down your entire process and nudges them in the direction you need them to go.
4. Website Tracking & Insights
As a business owner, you have to keep a close eye on your resources and how they work for you.
This means knowing how many users visited your website, how they moved throughout your website, what links they clicked first, and more.
Most websites have existing dashboards that will give you an overall synopsis of your website traffic for the month which is a great starting point, but eventually, you’ll need and want more to measure your goals.
Once you are ready to measure more in-depth metrics you’ll need a more advanced dashboard like the free dashboard provided by Google Analytics.
Be sure to work with an experienced creative agency that is able to create a custom dashboard that delivers the metrics that matter most to you and your business goals.
You should be able to determine things like the number of sales generated from users in a particular region, the amount of contact form submissions you received in a specified time, the number of conversions you received from one particular URL versus another and other insight into your user’s behavior.
Source: Google Analytics
This insider information will empower you and your team to create customized marketing strategies that attract your target audience and….yep, make sales easier.
Conclusion:
Whether you’re building your first site or working on multiple sites, use this checklist to ensure your site is optimized to make sales easier!
